3+
Flagship IPs
20+
Brand Collaborations
10K+
Participants
Sports × Culture × Community
WE BUILD.
WE MOVE.
WE OWN.

A new kind of sports management company — one that builds, owns, and tells a wholesome story.

Explore Our IPs → View Our Work
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Guwahati Marathon ● Rugged Rush ● Birathos 2026 ● Air India Express ● World Bank ● CrossFit Licensed ● Sports × Culture × Community ● Guwahati Marathon ● Rugged Rush ● Birathos 2026 ● Air India Express ● World Bank ● CrossFit Licensed ● Sports × Culture × Community ●
Our Manifesto
WHAT
WE BELIEVE
"CULTURE
EATS
STRATEGY."
01
Sports Belong to the Streets
Not just stadiums. Every city has a movement waiting to happen. We go where the energy lives.
02
Participation is the Product
We don't watch. We compete, chase, sweat, and celebrate. Real people in real moments — that's the brand.
03
Culture Eats Strategy
The best brands are felt before they're understood. We build the feeling first, the framework follows.
How We Operate
THREE VERTICALS.
ONE MACHINE.
01
🏆
PMPL IPs
Flagship Intellectual Properties
We own the IP. We own the brand moment. Sports properties built to last a decade — not just an edition.
Guwahati Marathon — 2 successful editions
Rugged Rush — 7KM, 14 Obstacles
Birathos — Launching Sept 2026
02
🎬
PMPL 360
Creative Studio
Film. Story. Social. Content that makes people stop scrolling and start feeling. We build brands through stories.
Campaign & documentary films
Concept, script & production
Social strategy & digital storytelling
03
⚡
PMPL Consulting
End-to-End Execution
Third-party events. We design it, build it, run it — flawlessly. 1,000 people or 50,000 — we run it right.
Event design & planning
Fabrication & production
On-ground execution & experience curation
Our Flagship Properties
THE IPs
WE OWN.

Built from the ground up. Owned end to end. These aren't licensed formats — they're ours.

G
ROAD RUNNING
Guwahati Marathon
Road Running
Guwahati Marathon
More than a race; a city movement. Building a strong running culture in Northeast India, now recognised among India's best-organised full marathons.
Know More →
R
OBSTACLE RACE
Rugged Rush
OCR — 7KM | 14 Obstacles
Rugged Rush
High-intensity obstacle racing meets festival energy. Built for the new-age fitness community, with multi-city expansion ahead.
Know More →
B
ENDURANCE IP
Birathos
Fitness Racing
Birathos
Extreme endurance racing redefining Indian sport. Built for serious athletes, scale, and national growth.
Know More →
Selected Work
WE'VE
WORKED
WIDE.

From National Geographic to World Bank, from CrossFit arenas to automobile launches — our work spans industries, formats and audiences. One thing stays constant: the craft.

Media & Documentary
National Geographic
It Happens Only in India series — jaw-dropping stories across India for NatGeo Channel.
Media & Documentary
Discovery Channel
The Journey of India — in collaboration with Ministry of I&B, telecast worldwide.
CSR Campaign
Carrier × United Way
United for Air — full social media campaign + UFA app with real-time AQI data for Gurugram.
Branding & Digital
Air India Express
Creative support across campaigns, internal comms, merchandise and brand identity.
International NGO
World Bank — SAPLING
Digital brand strategy & communications for South Asian nutrition policy leadership program.
Sports Event
Fittest of India
India's 1st CrossFit Licensed Event — end-to-end arena management, registrations & on-ground execution.
Sports Events
Star Sports — PBL
Premier Badminton League & Women's Tennis Open, Bengaluru — full event management.
Automobile Launches
Skoda · Toyota · Kia
Dealership launches, product unveilings and auto expos across Bengaluru and Northeast India.
WHY
Our Differentiation
OTHERS CONSULT.
WE BUILD AND OWN.
01
We Own the IP
No rental brands. No borrowed platforms. Our IPs are ours — built to compound in value year after year. We don't consult, we create.
02
Built for This Market
Northeast India is underserved, under-told, and ready to explode. We know this ground better than anyone. First-mover advantage, deep roots.
03
Integrated by Design
IP + Content + Execution under one roof means seamless brand journeys — not fragmented vendor chains. One brief. One team. Full execution.
04
Story-First Execution
Every event is a content moment. Every campaign has a heartbeat. We don't separate sport from story — they feed each other.
The People Behind It
THE TEAM.
Aditi Chaudhuri
Creative & Strategy
ADITI CHAUDHURI
10+ years in media and documentary filmmaking. Leads the creative vision at Paper Mache — overseeing design, aesthetics, and storytelling across every project. Every visual element tells a story.
Ashish Rajkhowa
Business & Growth
ASHISH RAJKHOWA
The mind behind the Guwahati Marathon. 20+ years across capital markets, F&B, and startup mentoring. Plays the key role in scaling high-impact formats and driving strategic growth.
Srinath Rai
Events & Production
SRINATH RAI
15+ years turning bold ideas into unforgettable live experiences. Srinath is the production powerhouse behind Paper Mache's on-ground excellence — bringing the scale, precision and energy that makes every event impossible to ignore.
Parnai Das
Sports & IP
PARNAI DAS
One of the key minds behind some of India's biggest obstacle races. With 50+ editions under his belt as Race Director, Parnai brings unmatched expertise in designing high-energy, community-first fitness festivals.
Bhabajyoti Borah
Operations
BHABAJYOTI BORAH
The operational backbone of Paper Mache — ensuring every event, campaign and production runs with precision, efficiency and seamless on-ground execution.
Get In Touch
LET'S
BUILD
SOMETHING.

Whether you're a brand looking to activate, a city waiting to move, or a story that needs to be told — let's talk.

Start a Conversation →
Guwahati
10, Anandam, Bamunimaidan
New Guwahati, Assam
Bengaluru
36, New BEL Rd, 3rd Block
Amarjyothi Layout, R.M.V. 2nd Stage
Bengaluru
New Delhi
D2/7, Jeewan Park
Uttam Nagar, New Delhi
info@papermache.co.in